CLARENCE

ROLE — Brand Copy, Copyediting DATE — 2022

CLARENCE, a Concept by Olivier Elzer.

CLIENT: Clarence is a Hong Kong-based concept from French founder and mastermind Olivier Elzer, the protégé of renowned culinary chef Joel Robuchon. Striving to push the boundaries of French cuisine, Elzer embarked on a self-made venture at the heart of Hong Kong's culinary scene, bringing reimagined takes on French classics. 

BRIEF: Help craft and refine the brand vision and personal biography of Olivier Elzer.  

SOLUTION:

  • Developed a new brand vision and voice
  • Wrote brief introductions on the cuisine, the location, and the restaurant's design.

SEE MORE: https://www.clarencehk.com/

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