THE HONG KONG JOCKEY CLUB

"The Chater Room’s marble foyer, antique mirror and floor-to-ceiling windows place guests in the lap of luxury - the perfect location for a lavish cocktail reception."

CLIENT: The Hong Kong Jockey Club (HKJC) is an exclusive members-only club with 4 signature venues located around Hong Kong.

BRIEF: To create four brochures for each iconic location, aligning the copy to a reworked brand voice and image of modern sophistication. Each brochure should highlight the features of every available room on-site, and cater to a younger generation of members and invited guests.  

SOLUTION:

• Successfully developed a new brand philosophy and voice
• Wrote introductions to renowned artists, jewellery collections, and individual products.
• Copyedited product specifications and FAQs
• Assisted with the copy translation from English to Simplified Chinese