HONOR

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CLIENT: MOOCHACHA is a Hong Kong-based luxury label established in 2021. They collaborate with world-renowned museums to create Avant-Garde jewellery based on celebrated artworks by the likes of Monet, Da Vinci, Picasso, and more.

BRIEF: Revitalise the existing brand from a crafty and artistic local jeweller with a modern and sophisticated approach that resonates with style-conscious millennials.

SOLUTION:

• Successfully developed a new brand philosophy and voice
• Wrote introductions to renowned artists, jewellery collections, and individual products.
• Copyedited product specifications and FAQs
• Assisted with the copy translation from English to Simplified Chinese