MOOCHACHA

CLIENT: MOOCHACHA is a Hong Kong-based luxury label established in 2021. They collaborate with world-renowned museums to create avant-garde jewellery based on celebrated artworks by the likes of Monet, Da Vinci, Picasso, and more. 

BRIEF: Revitalise the existing brand from a crafty and artistic local jeweller with a modern and sophisticated approach that resonates with style-conscious millennials. 

SOLUTION: 

• Successfully developed a new brand philosophy and voice 
• Wrote introductions to renowned artists, jewellery collections, and individual products. 
• Copyedited product specifications and FAQs 
• Assisted with the copy translation from English to Simplified Chinese  

SEE MORE: https://moochacha.com.hk/

“Creations inspired for the everyday.”