The Hong Kong Jockey Club

2021

House of Forme

The Hong Kong Jockey Club, established in 1884, sought to revitalize its brand and attract new members. We developed "The Chapter by HKJC," a unified brand identity for the club's four venues. This new identity highlights HKJC's commitment to celebrating life milestones with members and positions it as a timeless brand that spans generations.

Excerpts of the venue brochures offer a modern showcase of facilities and services, emphasizing prestige and state-of-the-art features for milestone celebrations at HKJC.