HONOR
Brand / Social Media
WHEN
2022-24
WHILE AT
Publicis Groupe
BRIEF
Global tech brand HONOR offers a range of high-quality smartphones, tablets, laptops, and wearables to suit every budget. HONOR's audience is tech-savvy, curious, and always on the lookout for the latest and greatest gadgets. Through social media, print ads, or other marketing channels, their brand voice speaks directly to their audiences, staying upbeat, engaging, and always on trend.
Social Media
Tweets, carousels, and videos that promote product KSPs, contest submissions, and the essential engagement rates.
Posters
Poster designs that stay consistent with the brand's identity while highlighting improved functionalities. Taking a more abstract approach by using visual metaphors to communicate each product's unique KSPs.
Videos
Creative bite-sized content produced for HONOR 70, Magic VS, and HONOR Magic5 Pro. These short videos aim to promote each product’s KSP by leveraging seasonal trends, creative How-To's, and hot topics.