HUAWEI

Content Creation / Social Media / Editorial

WHEN

2023-24

WHILE AT

Publicis Groupe

BRIEF

Huawei is a leading global provider of ICT infrastructure and smart devices, seeking to position itself as a pioneer of open innovation for an intelligent world. By leveraging social media, TVCs, and other marketing channels, we highlight the company's initiatives to foster global trust and confidence.

The Heart of Innovation: A Series

Quick explainers detailing Huawei's breakthrough technologies for the average consumer. These 2-minute clips describe complex innovations in everyday language, demonstrating their practical applications in familiar scenarios. The series gained over 1.5 million views collectively, boosting brand recognition and reinforcing the brand's commitment to research and development.

Huawei's xScene is an innovative personal video system that provides a wide-screen-like experience to every car, airline, or train passenger.

In a data-heavy era, lightning-fast transfers and green footprints have become increasingly important. Huawei's Optical Cross-Connect (OXC) network switch handles the load sustainably.

Pangu AI is a weather forecasting system that beats other systems in cost and speed. With extreme weather events becoming more frequent, it couldn't come at a better time.

Transform Magazine

Transform is an online platform for conversations about how technology affects our world. Published several times a year, it looks at how tech shapes the present and provides a glimpse of the future.