MOOCHACHA
Website / Product / Brand
WHEN
2022
WHILE AT
House of Forme
BRIEF
Established in 2021, MOOCHACHA caters to a discerning audience of young, well-traveled, and art-inspired women who seek avant-garde pieces to express their unique styles. Inspired by authentic art influences, MOOCHACHA collaborates with renowned museums worldwide to craft artistic and innovative jewelry.
Along with the creative team, I developed the brand identity, crafted product descriptions, wrote website copy, and defined the brand philosophy.
9 collections, 43 products, 60 pages.
"From an archive of world-renowned institutions, we transform the tapestries of high art into playful designs of self-expression."
With a commitment to quality and craftsmanship, the brand aims to educate its audience about the significance behind each jewelry piece while encouraging their creative expression.
MOOCHACHA's brand voice is sophisticated, knowledgeable, and engaging, reflecting a profound appreciation for art history and its masters.
