WorldFirst
Campaign Pitch
WHEN
2024
WHILE AT
Publicis Groupe
BRIEF
In a $190 trillion market, WorldFirst needed to stand out. "Your Next First" celebrated the universal truth that every entrepreneur has a "next first" to reach, regardless of size or stage. By highlighting WorldFirst's support for businesses at every stage of their international journey, we built confidence and trust, resonating with the heart of every business owner's ambition. This wasn't just about transactions, it was about celebrating milestones.
