The Hong Kong Jockey Club
Naming · Brochure Copywriting
WHEN
2021
WHILE AT
House of Forme
A new chapter for HKJC’s venues.
I worked on naming and brochure copy for The Chapter by HKJC, a refreshed venue identity spanning four Club locations.
The brochures gave each setting a distinct story, introducing each venue’s character, facilities and event possibilities, from milestone celebrations to business occasions.
Making room for every occasion.
Excerpts of the venue brochures offer a modern showcase of facilities and services, emphasizing prestige and state-of-the-art features for milestone celebrations at HKJC.
