HONOR
Social · Content Planning · Campaign
WHEN
2022-24
WHILE AT
Publicis Groupe
For launches, moments and everything in between.
As part of HONOR’s ongoing social retainer, I worked across always-on content and social-led campaign ideas for product launches, cultural moments and competitor opportunities.
My role included planning social calendars, pitching concepts to the client, and writing copy for posts, carousels, product assets and short-form video. The work helped translate new features into timely, engaging reasons to consider HONOR.
Product Content
Product-focused social assets that made key specifications and features easier to take in.
Short-form Video
Trend-led, social-first films for HONOR phone launches, designed to spotlight camera features and everyday use cases.
